Monday, April 9, 2012

Myths about Public Relations

- It is all about press releases and press conferences
o PR is a cutting edge profession using more strategic approaches
- Once you breakthrough with publicity, you are good
o The same media which pulls you up will let you down hard
- Good products do not need publicity, only bad ones
o You will always want people to know how great your product is
- PR cannot be measured, hence it is not important
o You can’t pin the number down
- PR means controlling the press
o That is not possible
- PR is a job for old reporters
- PR is all about Spin, propaganda and slogans
o PR is really a strategy and requires much more
- PR is easy
o Did I say it was a strategy? Yes it is and requires careful thought
and finally, PR is not it isn't...PR actually complements Marketing

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