Friday, December 30, 2011
Bolt, still breaking records
With 210 days (as of December 30) to go before the London Summer Olympic Games, Usain Bolt is about to set another record. His Social Media numbers have been improving rapidly and even in off season, he seems to be attracting new fans. Bolt's Facebook numbers are moving closer to 6 million and he stands to achieve that before the Games...while on Twitter his number has doubled in less than six months.
Facebook Fans total 5.72 million, while Twitter has shown great growth since May moving from 125,000 then to 328,000. The interaction for Bolt, who talks 'often' to his fans has opened up a new set of opportunities for him. Since November he has added over 87,000 fans on Facebook and just under 20,000 Twitter followers.
Bolt ended the 2011 season unbeaten and has copped several nominations including Laureus Awards (won in 2008 and 2009); Latin American and Caribbean AOY; IAAF top 100 sprinter, IAAF Male athlete of the year. He missed out on the JAAA top prize, but was a contender.
Although Bolt is reaping rewards from the track...off the track he has been making a significant contribution to charity, by pledging his support to the 14th Sigma Corporate Run (February 19, 2012); and continues to support projects through his Usain Bolt Foundation.
Coming up early in 2012...a few major projects will be announced including business partnerships and more charity activities. Bolt and his Racers Track Club team mates are in full preparation mode for the active 2012 track and field season.
He has been also nominated for the RJR Sports Foundation Awards, scheduled for Friday, January 20 in Kingston.